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VeggieWorld Successfully Launched in Shanghai

VeggieWorld Shanghai successfully closed on 27 September in Shanghai. With around 100 brands from 18 countries, the exhibition attracted most of the leading companies in the plant-based and sustainable product industry, to present their new product and new technology. The exhibits covered plant-based meat, plant-based seafood, plant-based dairy, plant-based egg, chocolate, cosmetics, superfood, and nutrition food, etc. In the meantime, 8,326 professional buyers visited onsite for business meetings.


The COVID-19 outbreak arises the public’s attention for traditional food culture. As reported, over 30% people will shift from meatarian, to flexitarian, to vegetarian. Professionals are seeking sustainable alternative protein, which will bring more healthy life with less environment damage.


VeggieWorld - Europe’s largest and oldest event of its kind. VeggieWorld was first held in 2011 in Wiesbaden in Germany. The first debut was a great success, and all exhibitors and visitors were highly satisfied with this platform. Along with the recognition of this concept and lifestyle, VeggieWorld grows very quickly. In 2019 VeggieWorld was held in 19 cities of 10 countries in the world. Nowadays, VeggieWorld is becoming ever bigger and more diverse.


Numerous domestic brands displayed their products during VeggieWorld Shanghai: Whole Perfection, Zhen Meat, Sulian, Youkuai, PFI, Jinnong, Hey Maet, Nongfu Spring, Omnipork. In addition, international brands coming to exploring China market: OATLY, DNONE, Alpha Foods, Gardein, Califia Farms, Heura, Dole, AAK, Buehler, etc. Besides food, there were also other exhibitors come with plant-based cosmetics, fashion, and accessories. VeggieWorld is the first professional exhibition focusing on plant-based diet and plant-based products in China, and provides a platform for relevant practitioners, traders and end consumers in the industry.


The 3nd Future Food Forum took place parallel to VeggieWorld, organized by China Plant Based Foods Alliance. The extremely high-quality congress program included subjects as: Future of Food, China Alternative Protein Regulatory Framework and Standard Setting, How Technology is Transforming Food and AG, Trends of Nutrition and Plant-Based Foods, Investment Opportunities in Alternative Protein, Latest Innovations in Plant-based Meat and Dairy Alternatives. In the meantime, various activities during show days revealed the plant-based life and opinions of the industry.


The next VeggieWorld Shanghai will be held on 16-18 May, 2021.

VeggieWorld Germany//Frankfurt


VeggieWorld Switzerland//Zurich


VeggieWorld Germany//Cologne


VeggieWorld Denmark//Copenhagen